Doing business with Mexican Business people coming to Texas

Matt Scherer

If you want to reach out to the growing influx of  Mexican business executives coming to Texas, the approach used for your American customers is not going to work.

That was the message given last night at the Stone Oak Info monthly meeting and mixer, held at the Alamo Draft House.

The three basic elements of your LinkedIn profile

Matt Scherer

If you are like a lot of people, you probably have a LinkedIn profile without a lot of information on it.

For many, this social media portal is really under utilized.  Most are missing a summary of their expertise,  a good photo and some detail of their previous experiences.

Viral networkers should be open to input from others

Matt Scherer

About three to four times a week, I get a request from people who ask to join my LinkedIn network. As part of my process, I do a quick review of their profile before agreeing to allow them to join my list of contacts.


Recently, I got a request from someone who I want to term “V.” (And no, the TV show didn’t inspire me for the nickname, but…please read on.) As I was reading V’s profile, I couldn’t help but notice that there was some things about it that she could improve upon with it.

LinkedIn can fill the gaps of the sales and marketing process

Matt Scherer

Have you ever been asked to go to a meeting where you didn’t know anything about the other folks except that an associate or client recommended you to go meet with them?

That was the case for me last week.  A business partner had asked me to go to a meeting with one of our clients.

Council Woman Chan adds facebook fan page

Matt Scherer

II am excited to work with Council Woman Elisa Chan to set up her first Facebook Fan Page.  As a social media advocate, I believe that everyone in her district can learn more about key issues.

I have to tell you…. Council Woman Chan is the type of person who truly gets the details of social media, and she wants to use Facebook and LinkedIn to communicate her thoughts to her more than 140,000 constituents.

Tips for an effective retirement strategy

Robert Rodriguez, CPA

By Robert Rodriguez


With a longer life expectancy for most of us, there’s a need for all of us to invest in retirement plans that will provide for an effective retirement lifestyle.

A kinder, gentler way to deal with LinkedIn spam

Matt Scherer

When I first signed up for LinkedIn over two years ago, I did so with the understanding that it would connect me with others who had similar interests.

And, this social media portal delivered… in spades.  I have reconnected with some former military colleagues.  I have gotten help through the LinkedIn groups to meet some great people.

Three key questions every small business owner should ask their social media vendor

Matt Scherer

Facebook fan pages are becoming main stream for small businesses in Texas, but small business owners should consider some key questions when engaging professional social media providers.

I have recently taken over an account for a small business on the north side.  The owner had engaged another provider for social media services.   As I begin to take over this engagement for her, I found that she didn’t ask her current provider these critical questions.

Local Charity Needs Suggestions/Help

Hello!  My name is Lindsay Richard and I am a board memeber for a charity run in Stone Oak called Heart Smiles.  You can read more about our mission of saving Ghana Orphans at or follow us on Facebook. 

My question is are there any local businesses who would be willing to help us out with a charity jar, donation, or suggestion on anything we can do to begin raising funds.  Even setting out our brochures would be a big help.  We need to get the word out about our mission. 

Use Your HSA Dollars at Our Holiday Open House

Stone Oak Vision Source
Health Care Plans
Cover Eye Care. Too
More and more employers are offering their employees the option of directing their health care spending with Flexible Spending Account Plans (FSA), “Cafeteria” Benefit Plans or Health Savings Accounts (HSA). Savvy plan participants are directing that spending towards eye care.
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